client: MINOTAUR Events / Peugeot
location: Valencia, Spain
date: 09.01.-09.02.2011

The Belgian event agency Minotaur contacted us for support with an impressive job for the French car manufacturer Peugeot. On almost 4,000 square meters the latest models and their special features were put into scene through the latest examples of modern exhibition-, projection-, and display technology. Besides many other installations of this exhibition we had the pleasure of creating interactive applications for three different areas within the exhibitions. The first area featured an interactive movie player with a Ventuz navigation through one of our holo terminals. In the second area we created an interactive navigation through different stages of the development process of a car. This application was operated interactively through a laser. In the third area, extensive information about four different car models was displayed on seven 65” holo screens through a smart and stylish menu. This exhibition was on for an entire month in the City of Arts and Science in Valencia.